Vishal Desai provides a digestible introduction to complex sales and management concepts. The topics in this book will give anyone, at any level, a succinct overview of these sales and management essentials along with helpful visual guides that can be used for professional development or with teams.
- Michelle Bartonico, Trinity University
This exciting book summarizes more than two decades of Vishal Desai’s knowledge, skills, abilities, personal experiences, and wisdom in corporate strategy, sales, marketing, branding, and product management. A brief, easy-to-follow, and down-to-earth book on sales management essentials, it offers a clear definition for critical concepts, several practical examples, relevant case studies, class assignments, and even a short quiz. It is a perfect teaching tool for sales management courses or corporate training programs. Business professors, instructors, sales managers, salesforce personnel, and students will enjoy reading these exciting materials.
- Thomas Li-Ping Tang, Ph.D., Professor of Management, Jennings A. Jones College of Business
I am delighted to go through a concise book on sales management by Professor Vishal Desai. The essence of product management, channel management, strategic planning, and execution are made precise for those who have a paucity of time. The lucidity in which the book is written shows an industry experience perspective on the Sales Management Cycle. A must-read book for both corporate sales personnel and management graduates.
- Dr. C.N.Narayana, Former Senior Professor & DG of Kirloskar Institute and IIEBM
This book is an easy-to-implement learner's guide to understand sales in the dynamic context of business. The best thing about the book is its lucid language, conceptual clarity, and seamless flow, with value additions in the form of chapter summary, assignments, quizzes, and case-studies, which make it an invaluable treasure.
- Prof Ujjwal K Chowdhury, Strategic Advisor & Professor, Daffodil International University
The book captures multiple facets of the sales management function very succinctly and concisely. It is helpful for readers to recap and consolidate their understanding of the sales management field. The lucidity and conciseness of the book makes it a quick read. A highly enriching book for both students of sales management and sales management practitioners at various levels.
- Dr. Pravin Dange, Head - Academics,, Symbiosis International (Deemed University), Pune, India